Your Development Team(s) are struggling to create secure software. Your business is paying too much for security reviews, and penetration testing at the end of the project.
Your customers want to be certain that their personal data is secure. You could be saving significant expenditure on security and software development in general.
You need to be sure that what your development team(s) are creating is going to withstand the onslaught of those tasked with breaking your deliverables, and stealing your customers data.
Your customers want to be certain that their personal data is secure. You need your product to stand-up to those that are going to attack it.